Creator. Driver. Storyteller.
I create cinematic automotive content for brands and enthusiasts. From rare Porsche builds to street-driven BMWs, my audience comes for the thrill — and stays for the storytelling. .
ABOUT ME
I’m Prabhul Dev — a Canadian car enthusiast, filmmaker, and content creator with a passion for storytelling through cars.
I run the YouTube channel @thedevthing, where I share everything from ownership experiences with my Porsche GT3 RS, G87 M2, and Cayenne Turbo — to cinematic journeys that go far beyond just the cars.
My signature series, Car Stories, is all about connecting with fellow enthusiasts to showcase their unique builds and the emotions behind them. These aren’t just car reviews — they’re documentaries about passion, community, and why we love the drive.
Whether I’m behind the wheel or behind the camera, my mission is to create content that inspires and resonates.
1.5+ Million Combined Views Across Platforms
Organically influencing the enthusiast community with high-quality, high-retention content.
| 📱 Platform | 📊 Views (90 Days) | 💬 Engagement / Watch Time | 🔗 Handle |
|---|---|---|---|
| Total Reach | 🌍 1,575,684 | ✨ 78,984 interactions / hours | — |
| ▶️ YouTube | 223,497 | 6,249 hrs watched | @thedevthing |
| 📸 Instagram – @prabhuldev | 868,789 | 42,122 interactions | @prabhuldev |
| 📸 Instagram – @911thing | 483,398 | 30,613 interactions | @911thing |
** Organic growth through viewer engagement
Cinematic Work & Brand Integrations
My Driving Journeys (GT3 RS + M2)
From track to tarmac, my adventures with the cars I love.
Car Stories (Feature Series)
Real people. Real passion. Real cars.
VALUE PROPOSITION
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Your brand is prominently featured at the start and end of Car Stories episodes via a dedicated frame, plus organically integrated mentions during the video. This premium placement gives high visibility and long-tail exposure through evergreen content.
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Creative visuals and real-time interactions across both @prabhuldev and @911thing, reaching over 140K+ unique accounts.
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Your product becomes part of a real journey — whether it’s track prep, installs, or road trips — not just another ad read.
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I work closely with you to shape messaging that aligns with both your goals and my audience’s interests.
Let’s Work Together.
Ready to create authentic, high-performance content with a trusted automotive creator? Let’s connect.